To celebrate ten years of the brand Victoria has created a series of limited edition anniversary product, captured on Victoria by photographer Juergen Teller. Shot in London over the summer the new campaign features three images of Victoria that recall that iconic advertising campaign from April 2008, also shot by Teller, which saw her featured in a series of images for Marc Jacobs.
"When Marc Jacobs, featured me coming out of a shopping bag a decade ago it really was the beginning of my journey into the fashion industry” Victoria explains. “It was funny and ironic and brilliantly captured by Juergen Teller. And it came out just as I was about to present my debut collection. So what better way of illustrating the story of the past ten years than by revisiting the creative but this time with my own branded bag. Marc gave me his blessing to recreate the shot and Juergen agreed to collaborate with me again which was just incredible and him appearing in one of the images was really important to me. The collaboration with him was incredibly special and I wanted to document it. “ I have always put all of me in to my brand and I wanted to convey that message with these images. That I am and have been literally “putting Victoria into Victoria Beckham since 2008”! x VBShop now