Privacy Policy

Your privacy is important to us. We treat it, and any information that you give to us, with as much care as possible. Please read the following policy to understand what we do with your information. Our Website is operated from the UK and so our privacy policy complies with the Data Protection Act 1998 and relevant European data protection legislation. We are committed to protecting your privacy and honouring the integrity of your personal information. We do not sell or pass any information collected through this Website to others except as disclosed in this Privacy Policy. If you have any requests concerning your personal information or any queries with regard to these practices please contact us by e-mail at

Personal Information

We collect personal information from you when you (i) sign up for our mailing list, (ii) create an account, (iii) purchase a product from us, (iv) e-mail us or post content on our social media pages. The type of personal information we collect (if applicable) includes the following: name, user name, password, email address, postal address, telephone number. Credit card information used to pay for purchases is held securely at a financial services approved location and cannot be accessed by us.

We use such personal information collected through this Website for the purposes of:

  • Sending notifications, updates and exclusive news;
  • Fulfilling product orders;
  • Recording your purchase history.
  • We only use the information you provide us with in accordance with our Terms.

You warrant that the information you give us is true, accurate and current and you shall inform us of any changes made to it. You shall not pretend to be any other person when providing us with this information.

Data Protection and Personal Information

We recognise that the information you give us and the information that we capture during your use of the Service is personal data for the purposes of the Data Protection Act 1998 (the "Act") and we hereby acknowledge that we shall treat the information that you give us in accordance with the Act and as set out in this policy.

If your personal information changes, or if you no longer need our service, you may correct, update, delete or deactivate it by emailing us at

We may store the personal information that you give to us in our databases. We will only keep your personal information for as long as is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using the Services.

We internally use personally identifiable information about our customers to improve our marketing and promotional efforts, to statistically analyse Website usage, to improve our content and product offerings and to customise the content and layout of our Services. We believe these uses allow us to improve our Services for our customers. We may use a customer's email address and mailing address or phone number, to contact a customer regarding an order or administrative matters or notices. We may use information in the file we maintain about a customer to resolve disputes and troubleshoot problems.

We may use cookies, web beacons, behavioural advertising or similar technology to track your use of the website or other sites related to our business partners.

We may share aggregated, non-personally identifiable information publicly and with our partners such as business with have a relationship with, advertisers or connected sites. For example, we may share information to show trends about the general use of our services.

If for some reason you believe that you have received any SPAM e-mail from us which you have not authorised us to send you, please inform us immediately by emailing us at

Personal data collected via the Services is controlled by Beckham Ventures Limited, 33 Ransomes Dock, 35-37 Parkgate Road London SW11 4NP. In the event that you would like to view a copy of the information that we hold on you, you may do so at any time by requesting a copy to be sent you on the following email address:

Passing Information to Third Parties

We shall not sell, share, hire or otherwise deal in any of your personal information or Registration Information with third parties unless you give us specific permission to do so when you register or through a subsequent affirmative confirmation on the Services. However we work with partner organisations including our US partner company Beckham Ventures, Inc and associated company XiX Limited. As we operate globally, it may be necessary to transfer your information internationally, and in particular your information may be stored on the servers of our associated companies XiX Limited or Beckham Ventures, Inc. Use of personal data by such third parties is safeguarded by both international procedures and legal agreements to comply with the requirements of the Act.

We will make your personally identifiable information available to other companies or people when we use third parties to provide specialised services such as delivery services; customer support; email message deployment; suppression, merge and de-duplication services; data processing; and special products or services that you have requested. These companies are only allowed to use the information in order to help us fulfil our Services to you. We do not provide your information to these companies for their own, permanent use; If you unsubscribe for a mailing that we send to you on behalf of a third party, we may share your removal instruction with the third party so that it may be added to that person's list of people to whom they may not send emails. We may also share your information when required by law, such as when we respond to injunctions, court orders, or legal process; or we believe that your actions violate applicable laws, our Terms of Use, or any usage guidelines for specific products or services, or threaten the rights, property, or safety of our company, our users, or others. We may share aggregated demographic information (country, city) about our user base with our service development team and web hosting provider or other relevant third parties. This information does not identify you as an individual user. We do not link such aggregate user data with personally identifiable information.

Links to Third Parties

This Website may link to other websites. These third party websites are outside of our control and are not covered by this Privacy Policy. If you access other websites using the links provided, the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policies of these third party websites before you submit any personal information. We cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these third parties. We encourage you to read that website's privacy policy before providing any personal information.

Competitions and Surveys

From time to time we may provide you the opportunity to take part in competitions or surveys on our Services. If you participate, we will request certain Personal Information from you. Participation in these surveys or competitions is completely voluntary and you therefore have a choice whether or not to disclose this information. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may decide to use a third party service provider to conduct these competitions or surveys. Any such company will be prohibited from using our users' Personal Information for any other purpose unless you give your consent. The name of any such company will be visible on any page where you are invited to part with your information or views. We will never share the personally identifiable information you provide through a competition or survey with other third parties unless we give you prior notice and choice. In those cases where we are not the operator or host of the competition or sweepstake, we have no control over the information collected and accordingly urge you to review the advertiser's or sponsor's privacy policy applicable to the competition or sweepstakes before participating.

Data Security of Personal Information

To help ensure that your personal information is safe and secure, we use state of the art security systems to encrypt your personal details, making it virtually impossible for the to be read over the internet.

Furthermore, we take reasonable care, in so far as it is in our power to do so, to keep your details of your order secure, but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering through the Services.

Cookie Policy

The Website places cookies, which are small data files, on your computer or handheld device. Cookies are essential for helping us deliver a high quality website and online experience for our users, and some collect information about browsing behaviour.

We may use cookies, or similar technology to track your use of the website or other sites related to our business partners.

By using and/or browsing the Website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the Website.